ADG SPORT CONSULTANCY
- ABOUT -
I am a strategic commercial sports marketer and commercial specialist, with experience across multiple industry sectors, having held senior leadership positions in sports organisations, sat on boards and consulted to major governing bodies and rightsholders. I have extensive experience in commercial consultation, strategy and sales and have sold more than £40m in sponsorships, media rights and event hosting fees to date in my career.
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Since establishing ADG Sport, I have specialised in creating purpose-driven partnerships and provide strategic advice, consultancy and sales support to a number of high-profile clients across the sports and entertainment industry.
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- CONSULTANCY -
I spent many years running commercial teams as a rightsholder and more recently enjoyed two years with a brand and sponsorship agency, so have a well-rounded view of the business of sport and experience in all facets of brand sponsorship sales and activation.
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In recent years I have helped a number of rightsholders across sport and beyond to refresh or create their commercial strategy and have provided dedicated sales support to sell in major sponsorships across multiple properties.
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Whether working with a rightsholder looking to maximise their commercial income, or a brand looking to evaluate and exploit partnership opportunities, I seek first to listen and understand and then to create a bespoke, tailored approach, in order to meet with objectives and ultimately, to create winning partnerships.
- PREVIOUS CLIENTS -
